Your score
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A viewer who scrolls past your first line never hears the rest, so fix the hook first.
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Why this matters

What makes a talking-head ad work

A script can go wrong in three places: the first line, the order of the story, and words that get an ad rejected. HookCheck checks the order and the words you wrote against ONX's own review rules.
Read the three things it looks at
1

The hook gets heard first

Someone who scrolls past your first line never hears the rest of the ad, so get the hook right first. The other four parts only matter to people who stay. HookCheck can spot a weak first line and risky words, but it cannot tell you if a hook will hold attention. Only testing it with real people can do that.

2

The order matters more than the wording

A good script earns the sale before it asks for it. Show the real problem before you explain the fix. Spend fewer words on the fix than on the problem. First drafts often get this backwards, with more words on the fix than on showing the problem is real.

3

A great script that gets rejected never runs

Meta has rules about talking about people's personal details, health claims and misleading claims. ONX's own rules also flag income claims and guarantees. HookCheck flags common risky words before you film. It cannot see your video, landing page or ad account, so a clean result does not mean Meta will approve it.